I work with leaders and creative business owners to create businesses that align with their souls and gives them the self confidence they need to lead an unapologetically, happy AF life!

I specialise in empowering hair stylists & creatives to do do big, beautiful and brave things and reach their potential, without burning out.

Think about how your life would be different without a fear of judgement from others or self doubt. I can give you the tools you need to let go of whatever is holding you back and find your most successful, happiest and badass self.

Now, let's make it happen!


Does this sound like you?


Are you exhausted from working all the hours, having clients/ family / worries rule your life? Or do you find yourself saying 'Yes' when you really want to say 'No Way!'


Do you constantly feel like you haven’t reached your potential? Maybe you’re unsure what lights you up, but you sure as hell know it’s not this! 


Do you find yourself looking for a way to be happier or find clarity?
Or do you just feel stuck in the life you have chosen and can't see a way to change it?

 If you’ve said yes to any of the above..Hang tight, you’re in the right place!

We cannot become what we want, by remaining what we are. We have 2 choices, evolve or repeat.

Work with me

I believe that personal growth equates to successful business growth so if you are looking to up level your business, we gotta start with you first

 My coaching style is a hybrid of business, life & mBIT coaching to help you create sustainable change and get aligned with your soul
This allows you to use your intuition to tap into what you really want, be happier and live authentically in all areas of your life, relationships & career.

Whether you need a little nudge in the right direction or a fresh new approach to how you run the whole show, I will work with you to improve your mindset and in turn, change your life.


Business strategy session

A 4.5 hour 1:2:1 session where Jo will dive deep into your business’s needs, marketing strategy and brand identity to get you back on track.

Business Mentor Programme

This 6 month programme is everything new business owners need to create a wildly successful hair business without burnout.

The empowerment

A 5 days of transformative group coaching to get you back to your badass self.

Group Coaching

Get happy! Life coaching helps you create sustainable, positive change that can transform your mindset & your life.

1:1 Coaching

Expert guidance to help you focus the changes you want to make and the tools to make it happen.

I need this!

I need this!


I need this!

I need this!

wanna build a life or business that brings you joy, freedom AND money?
I’m your gal!


"Hands down, this was the best thing I have ever done regarding my business, and the best investment for me

to make sure I move forward and empower myself to ensure that I am making all the right decisions and embracing change."

"The sessions were so impactful

and the takeaways and lightbulb moments were well and truly worth the investment.
I really missed the program when it had finished and missed the daily messages!!
I’d highly recommend raising your vibe and feeling empowered with Jo!!"

"Today is the first day in a long time that I can say I have a plan.

One I'm genuinely excited about.
I had an amazing coaching call with Jo. I've felt so overwhelmed and lost this past 18 months that I was days from giving up my business completely. Jo has assessed my skills, weeded out all the unnecessary shit and made my vision crystal clear. "

You're in for a (RE)Treat


This way ⟶

I'M jo Irving!

I am an experienced ICF life and business coach and mBIT pratictioner,
OBSESSED with growing personal brands and empowering creatives and leaders to reach their potential in every area of their lives.

I am also a business owner with 22+ years' experience and am proud to have created several successful businesses within the hair industry during that time.
I specialise in coaching my clients to grow in an authentic way, that aligns with their values and what makes their soul happy so that they can go on to do BIG, brave and beautiful things 

Life coach, business mentor & serial entrepreneur

Get to know me ⟶

Hey there,

Let's be friends!

Subscribe for updates, freebies & all the good stuff...

Thanks for subscribing!