CEO DARLING

Build a business that gives you more money, more joy and more freedom.

Business coaching for people who have already built something — but know it could work so much better.

FIND YOUR CEO DARLING PATH

YOU’VE BUILT SOMETHING. NOW YOU WANT IT TO WORK BETTER.

You’re really good at what you do.
You know there’s more potential in your business.
But you’re so busy running it that it’s difficult to work out what comes next.

You’re working too many hours.
The business takes up too much of your headspace.
You’re constantly problem-solving, firefighting and reacting.
You have ideas, but not always the time or clarity to turn them into something.

And you want to grow — you’re just not completely sure what that growth should look like.

Do you build a team?
Create another income stream?
Become more of an authority in your industry?
Work with fewer, better clients?
Increase profit from what you already have?
Or build a business that simply needs less of you?

You don’t need to work harder.

You need to step out of constantly running the business and start leading it.

THE CEO DARLING FRAMEWORK

CEO Darling helps you look at the whole business, not just fix one part of it.

We work through three core pillars:

LEADERSHIP. CLARITY. GROWTH.

And we use those three pillars to build a business that creates:

MORE MONEY. MORE JOY. MORE FREEDOM.

ceo darling pillars

01. LEADERSHIP

Stop reacting. Start deciding.

Leadership isn’t just about managing people.

It’s about how you lead your business.

We move you out of constantly reacting to what needs you today and into making decisions based on where you want the business to go.

We look at how you spend your time, what relies on you, your team, your boundaries, your decision-making and what needs to change for you to actually operate as the CEO.

A business that doesn’t depend on you for everything.

Leadership is where we stop firefighting and start building intentionally.

02. CLARITY

Understand what is really happening

When you’re inside the business every day, everything can feel urgent and everything can feel important.

So we get out of the noise and look at what is actually happening.

  • Your offers, pricing and positioning
  • Where the money and profit are coming from
  • Where you’re losing time, energy or capacity
  • Your visibility and client journey
  • Your team, systems and support
  • What can be simplified, delegated or stopped

Once we know the facts, we can make much better decisions.

Clarity makes business simpler.

03. GROWTH

Growth doesn’t always mean bigger.

Once we know where you are and what you actually want, we decide what your next level looks like.

Because sometimes growth is not about doing more.

Sometimes the smartest growth decision is figuring out how the business can make more without requiring more of you.

Because there’s no point building a bigger business if you accidentally build yourself a bigger job.
FIND YOUR CEO DARLING PATH

WHAT CLIENTS SAY

“Before CEO Darling, I didn’t really feel like I had a grip on the business side of my work. I had so many ideas about paths I wanted to follow but no clear direction. I didn’t really believe that I could — I didn’t see myself as an entrepreneur.

Now I have processes in place and I stick to them. I have more time, I’m calmer and more opportunities have arisen. I have created more opportunities because I have a clear direction and know where I want to be and what I want to achieve for myself"

WHAT ARE WE ACTUALLY BUILDING?

Everything we do through Leadership, Clarity and Growth comes back to three things:

MORE MONEY

Better commercial decisions.

Clearer numbers.

Stronger offers.

More intentional revenue.

More profit from the business you’re building.

MORE JOY

More of the work you’re brilliant at.

More opportunities you actually want.

More creativity.

More confidence.

Less of the stuff that drains you.

MORE FREEDOM

Better systems and boundaries

More time to think.

More space outside the business.

A business that can still work when you have a life.

You don’t need to get better at juggling your business and your life.

You need to build a business that doesn’t fall apart when you have a life.

CEO DARLING

GROUP COACHING + COMMUNITY

For someone who wants the CEO Darling framework, coaching, community and accountability and is happy to work through the programme primarily within the group.

Includes:
  • CEO Darling Reset / initial intensive
  • Monthly group coaching calls
  • Online co-working
  • CEO Darling community
  • Full access to The Rise
  • Workshops, tools and resources
  • Group support and accountability

There is no ongoing private 1:1 coaching or direct message/voice-note access to Jo in this option.
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CEO DARLING SUPPORT

CEO DARLING + DIRECT ACCESS TO ME

For someone who wants everything inside CEO Darling, but also wants to be able to reach me as things happen.

You might have a decision to make.

An idea you want to sense-check.
Something isn’t working.
An opportunity lands.

Or you simply need me to help you work out the next move.

Instead of waiting until the next group session, you can message or voice-note me and get my input while you’re actually building the business.

Includes everything in CEO Darling PLUS:

  • Direct message access to Jo
  • Voice-note support throughout the programme
  • More individual support as decisions, questions and challenges arise

IMPORTANT:

There are NO additional private coaching calls included in CEO Darling Support.
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CEO DARLING PARTNERSHIP

THE HIGHEST LEVEL OF SUPPORT

For the business owner who wants me much closer to them and their business.

This is where we work together more deeply on you, the business, the numbers, the opportunities, the decisions and what we’re building next.

You have the CEO Darling framework and community, but with private coaching, direct access, closer accountability and practical support alongside it.

This is much more of a partnership throughout the year.

Includes everything within CEO Darling PLUS:

  • Two full days in person working deeply on you and your business
  • Private one-to-one coaching throughout the year
  • In-person co-working sessions
  • Direct message / voice-note access to Jo
  • Closer accountability
  • Practical support to turn decisions into action
  • The ability to touch base throughout the week
  • CEO Darling Retreat
join ceo darling partnership

THE CEO DARLING
EXPERIENCE

Includes everything within CEO Darling PLUS:

  • Two full days in person working deeply on you and your business
  • Private one-to-one coaching throughout the year
  • In-person co-working sessions
  • Direct message / voice-note access to Jo
  • Closer accountability
  • Practical support to turn decisions into action
  • The ability to touch base throughout the week
  • CEO Darling Retreat

CEO DARLING PARTNERSHIP

12 x £1,200

Includes everything in CEO Darling PLUS:

  • Direct message access to Jo
  • Voice-note support throughout the programme
  • More individual support as decisions, questions and challenges arise

There are NO additional private coaching calls included in CEO Darling Support.

CEO DARLING SUPPORT

12 x £800

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BEST VALUE

Includes:

  • CEO Darling Reset / initial intensive
  • Monthly group coaching calls
  • Online co-working
  • CEO Darling community
  • Full access to The Rise
  • Workshops, tools and resources
  • Group support and accountability

There is no ongoing private 1:1 coaching or direct message/voice-note access to Jo in this option.

CEO DARLING

12 x £597

Join CEO Darling

WHAT CLIENTS SAY

“[CEO Darling] made me realize how capable I am. I am doing this! I am an entrepreneur — I run a successful hair studio, I am building a great education business.

Most importantly, I feel that I can go for and achieve anything because I have tools that can be adapted to any situation. I am now planning for a future that honestly I thought would only live in my head. I worry less, I sit with problems and work out what I can do to change things.

It’s all possible.”

CEO DARLING IS FOR YOU IF...

You’ve already built something real — you’re not starting from zero.

You’re really good at what you do, but you know the business has much more potential.

You’re spending too much time problem-solving, firefighting and reacting and not enough time leading.

You’re working too many hours and the business takes up too much of your headspace.

You want to grow, but you don't know what your next step should be

You’re done wearing busyness like a badge of honor and ready for a business that gives you real joy, money, and freedom.

You’ve got ideas but don’t always have the clarity, time or accountability to turn them into action.

You’ve already built something real — you’re not starting from zero.

You’re really good at what you do, but you know the business has much more potential.

You’re spending too much time problem-solving, firefighting and reacting and not enough time leading.

You’re working too many hours and the business takes up too much of your headspace.

You want to grow, but you don't know what your next step should be

You’ve got ideas but don’t always have the clarity, time or accountability to turn them into action.

You’re done wearing busyness like a badge of honor and ready for a business that gives you real joy, money, and freedom.

YOU’VE ALREADY PROVED YOU CAN BUILD A BUSINESS.

Now let’s build one that works better for you.
Leadership. Clarity. Growth.

For more:
Money. Joy. Freedom.

FIND YOUR CEO DARLING PATH